### A Look Back at 2024's Most Popular Logo Stories

As we anticipate the **logo design trends of 2025**, it's time to reflect on last year's most captivating **logo and rebranding stories**. 2024 was a dynamic year for **visual identity**, with major companies unveiling fresh looks that caught the eye of many. Below is a recap of the most read stories on Creative Bloq from 2024, presented in reverse order.

![Diverse Logos](https://cdn.mos.cms.futurecdn.net/GY9APQnaKi8xvuRWxnhkLW.jpg)
*(Image credit: Jaguar/Discord/Sun Day Red/Slipknot)*

Stay tuned as we dive into these exciting transformations that defined the visual landscape of 2024.

The visual identity news you just couldn't get enough of last year.

Unveiling 2024's Top Logo and Rebranding Stories: What Captivated Readers the Most?

A century after it was introduced at the **1925 International Exhibition of Modern Decorative and Industrial Arts** in Paris, **Art Deco** is experiencing a revival in decor, fashion, and more. This sophisticated style, known for its **unapologetically glamorous** roots, is captivating a new generation of design lovers.

### A Signature Style of the Early 20th Century
Art Deco emerged after **World War I**, embodying a spirit of **creativity**, **freedom**, and **innovation**. As the **1920s and early ’30s** became one of the most design-influential periods in history, this style flourished in **Miami**, particularly in the **South Beach’s Art Deco District**, which remains a major draw for visitors today.

In Paris, the **2024 Olympics** organizers created Art Deco posters to celebrate both the games and the centennial of the **1924 Olympics**, emphasizing the style's colorful influence on the city.

### Flapper Fashion
The **Flapper** fashion of the 1920s mirrored the changing roles of women in society, with shimmering **gold-and-black satin gowns** making a statement on today’s runways. Celebrities such as **Zendaya** and **Beyoncé** are channeling the allure of the Deco era, showcasing **drop-waist dresses**, **sleek bobs**, and layers of pearls.

Designers like **Giorgio Armani** and **Chanel** have also embraced this aesthetic in their recent collections, featuring luxurious materials and styles that evoke the glamour of the past.

### Decor Notes
New York-based interior designer **Vanessa DeLeon** highlights the elegance of Art Deco in her work, using **deep hues** and **metallic accents**. Meanwhile, the London design house **Divine Savages** incorporates cheeky nods to Deco's architectural drama in their collections. **Athena Calderone** collaborates with Crate & Barrel to create furnishings that reflect the cinematic Art Deco vibe.

### Insta, in Paper Form
For Art Deco enthusiasts, the exhibition at the **Museum of the City of New York** is a must-see. It features over **250 postcards** showcasing the city’s iconic Deco buildings, alongside a selection of **1920s-era gowns** and accessories. Curator **Lilly Tuttle** emphasizes that Art Deco was more than an aesthetic; it was the look that sold the city to the world.

The exhibition runs through **February 17**. 

Follow writer **Kim Cook** on Instagram at @kimcookhome for more design insights.

A sophisticated style that once defined an era is inspiring a new generation of design lovers. Art Deco's heyday was a century ago, but it's got current influence in fashion, decor and more.

Rediscovering Art Deco: The Glamorous Style Making a Comeback in Modern Design

# Discovering Design Through Jeremiah Brent on Queer Eye

If you found yourself glued to Netflix over the holidays binge-watching Season 9 of *Queer Eye*, you're not alone in the admiration for Jeremiah Brent, the latest addition to the Fab Five.

Best known for his **timeless, old-meets-new approach** to interior design, [Jeremiah Brent](https://www.jeremiahbrent.com/about/) has made a name for himself, and his debut on *Queer Eye* has taken his design flair global.

## My Biggest Takeaway From Watching Jeremiah on Queer Eye

Jeremiah's transformations are not only **visually stunning**, featuring marble countertops and hidden TVs, but they also carry profound meaning, reflecting the unique lives and personalities of the homeowners.

In **Episode 1**, he redesigns the home of former Show Girl Paula, emphasizing that **design articulates who you are visually**. His approach ensures that each space is infused with personality, as seen in Paula's home decorated in a vibrant spring palette, adorned with crystals and family photos.

Good design starts with **authenticity**. When your home reflects who you are, it becomes a space that feels good to live in. In **Episode 2**, busy mom Nicole benefits from an open-plan redesign that fosters connection within her space, illustrating how design can shift **ownership and comfort**.

Jeremiah emphasizes the storytelling aspect of homes, encouraging individuality and connection to personal history. In **Episode 3**, he takes magician Clyde antique shopping, underscoring how **antiques can reveal personal stories**.

In a heartwarming moment in **Episode 6**, he has single mother Jen’ya write motivational words on her walls, creating a space that resonates with her faith and desires. His guidance on decluttering in **Episode 7** reminds us to make room for the future, allowing for personal growth.

Through his work, Jeremiah shows that a home should be a part of **you**. In **Episode 9**, he remodels a home for a mother and her daughters, transforming it into a space that feels both luxurious and deeply personal.

Jeremiah’s mantra is that **connection** is at the heart of design. His work teaches us that creating a home isn’t just about aesthetics; it's about filling the space with personality and heart. If you haven’t yet watched Season 9 of *Queer Eye*, dive into Jeremiah’s makeovers and discover how design can be a reflection of the soul.

Jeremiah Brent’s approach to decorating on Queer Eye Season 9 proves that great design is about showing personality. Here's everything I learnt from binging the new season

Unlocking the Secrets of Jeremiah Brent's Transformative Design on Queer Eye

### A New Era for Rivian

**Jeff Hammoud**, the Chief Design Officer at **Rivian**, shares insights into the brand's innovative **R3 model**, which blends **fun** and **functionality** in automotive design. Hammoud, who has a rich background in creating visually stunning cars, emphasizes the importance of inspiration from diverse fields, including sneaker design.

### Inspirations Beyond Automotive

Hammoud highlights how **sneakers** influence their design studio, noting that footwear aesthetics contribute to color choices and sustainability practices. **Material innovations** from recent sneaker designs have also played a role in Rivian's approach to sustainability. Hammoud mentions, "We have five different shoes in our office that explain how you can approach sustainability."

### Celebrating Achievements

Just recently, the **Rivian R3** was awarded the **best car design of 2024** by *Top Gear*, marking a significant achievement for the brand. Inspired by **Group B rally cars**, the R3's design aims to showcase Rivian's capabilities in both urban and off-road environments, while also appealing to a broader audience with its smaller size.

### Continuous Evolution

Hammoud expresses a commitment to **constant evolution** in design, stating, "We’re never actually done. We want to make sure we’re constantly challenging ourselves and evolving." This philosophy drives the team to push boundaries and explore new ideas in automotive design.

### The Fun Factor

Rivian's design also embraces a playful spirit, integrating elements of **nostalgia** and **geekiness** into their user experience. Hammoud explains how features like their **gear guard mascot** enhance the vehicle's personality, making the experience more inviting and enjoyable. He believes that good design should not only solve problems but also spark joy.

### The Future of Rivian

With a strong emphasis on **software-defined vehicles**, Rivian is set to revolutionize the automotive industry. Hammoud elaborates on how over-the-air updates enhance the vehicle's functionality, ensuring that each Rivian continues to improve over time. He concludes by sharing his admiration for iconic automotive designs, showcasing his passion for the industry.

![Rivian R3 Design](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F01%2F07%2Frivian-r3-jeff-hammoud-interview-2.jpg?w=1260&q=90&fit=max)

![Rivian R3 Design](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F01%2F07%2Frivian-r3-jeff-hammoud-interview-3.jpg?w=1260&q=90&fit=max)

![Rivian R3 Design](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F01%2F07%2Frivian-r3-jeff-hammoud-interview-4.jpg?w=1260&q=90&fit=max)

![Rivian R3 Design](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F01%2F07%2Frivian-r3-jeff-hammoud-interview-6.jpg?w=1260&q=90&fit=max)

Rivian Is Charting a Bold New Path: Chief design officer Jeff Hammoud discusses the brand's new R3 model, balancing fun with functionality in automotive design and more.

Revving Up Design: Inside Rivian's Bold R3 Model with Chief Design Officer Jeff Hammoud

Italian design firm **Pininfarina** has partnered with **AC Future**, a developer of sustainable living solutions, to unveil three innovative products at **CES 2025**. This marks their second consecutive year showcasing groundbreaking designs that promise to revolutionize sustainable living.

### AC Future's Vision for Sustainable Homes
AC Future, based in **Irvine, California**, aims to ignite a revolution in sustainable living by crafting **transformable homes** that combine modern design, eco-conscious principles, and advanced **AI technologies**. Their flagship product, the **AI-Transformable Home**, serves as a modular solar-electric RV, developed in collaboration with Pininfarina and launched in January 2024.

### The Product Lineup
At CES 2025, AC Future introduced three products based on the original AI-TH concept:
- **AI-THu (AI Transformer Home Unit)**: A sustainable smart home with **400 square feet** of living space, featuring a **40-square-foot outdoor patio**. This semi-permanent home starts at **$98,000** and includes AI smart home technology, solar panels, and energy storage.
- **AI-THt (AI Transformer Home Trailer)**: A **24-foot-long** transforming travel trailer that also expands to **400 square feet** of living space. It offers a more spacious interior without a front driving cabin, enhancing both comfort and performance.
- **AI-THd (AI Transformer Home Drivable)**: An intelligent, self-sufficient RV that transforms into a mobile living space. Its interior can be adapted for various uses, such as a mobile office or secondary bedroom.

### Market Launch and Future Plans
AC Future plans to start taking reservations for these products, with initial deliveries expected in **Q4 2026**. Co-CEO **Laura Czarnecki** emphasized that these designs are set to address the American affordable housing crisis while providing a modern, luxurious living experience.

For those attending CES, the products can be viewed in the North Hall, Booth 10515. Reservations for all three models are now open, promising a glimpse into the future of sustainable living.

![AC Future Product Lineup](https://electrek.co/wp-content/uploads/sites/3/2025/01/AC-Future-Product-Lineup-CES-2025.jpg?quality=82&strip=all&w=1400)

Italian design firm Pininfarina and sustainable living solutions developer AC Future have expanded on an existing partnership and delivered an...

Discover the Future of Living: Pininfarina and AC Future Launch Transformable Homes at CES 2025

### The Intersection of Nature and Queer Identity

When **Luca Guadagnino** envisioned posters for his latest film *Queer*, he instantly thought of **Jake Grewal**, a rising star in the art world. Grewal's work, characterized by **dreamy landscapes** and **naked figures**, reflects an intimate relationship with **absence and longing**. His painting featured on the film's special edition poster captures the essence of the film's protagonists, portraying **intimacy** and connection.

![Dark layers … The Sentimentality of Nature, 2022.](https://i.guim.co.uk/img/media/28ae61b74162e17deffc933b904fcd737a6f7791/112_313_1265_1391/master/1265.jpg?width=445&dpr=1&s=none&crop=none)

In a recent interview, Grewal discusses his upcoming exhibition *Under the Same Sky* at **Studio Voltaire**. His monumental painting, *The Ceaseless Cycle of Erosion*, invites viewers into a world where **naked figures** explore rocky shorelines, embodying themes of **adventure and vulnerability**.

### Emotional Depth in Art

At just 30, Grewal's work has already made waves in prestigious collections like the **Hepworth Wakefield**. His early influences include **watercolor** and **figurative painting**, which he developed further during his time at the **Royal Drawing School** in London. Grewal's artistic journey includes a period of self-discovery, where he learned to embrace **honesty and metaphor** in his work.

Grewal reflects on how **Covid-19** impacted his artistic practice, leading him to delve into **queer cinema** and the works of **Degas**. He describes feeling **drenched** in his art, pouring his heart into each piece.

![Recurring image … a work in progress.](https://i.guim.co.uk/img/media/cfe5167bd0579fa841559790e054a224cb25e3a0/170_750_2682_735/master/2682.jpg?width=445&dpr=1&s=none&crop=none)

### Navigating Identity and Representation

Grewal's identity as a **queer figurative painter** is often discussed, yet he expresses a desire for deeper self-discovery before labeling himself. His work explores themes of **nostalgia**, **beauty**, and **vulnerability**, aiming to convey a sense of **honesty** in the often idealized world of queer representation.

![At work … Grewal in his studio.](https://i.guim.co.uk/img/media/448d2c7702597eb551d4c43d3afd3af435247801/0_0_8770_5633/master/8770.jpg?width=445&dpr=1&s=none&crop=none)

Through his art, Grewal invites viewers to engage with complex emotions, challenging traditional notions of beauty and identity in the queer community. His journey reflects a broader narrative of **self-exploration and artistic authenticity**.

His dreamy, mysterious landscapes populated by naked figures have made him a rising star of the art world. But the young artist says he’s still figuring things out

Meet Jake Grewal: The Sensational Artist Blending Nature and Queer Desire

### A Beautiful Piece of Industrial Design

Sketchers and writers, look around your desk: Could you never buy another pen? If your cup is filled with **G2 rollerballs** or **disposable ballpoints**, the answer is no. But some of us have **"forever" pens** where all we need to buy are the **refills**, and there's something satisfying about that.

If you're in the market for a **forever pen**, give Studio Neat's [**Mark Two**](https://www.studioneat.com/products/marktwo?variant=46227276628245) a look. Machined out of **stainless steel** and sleeved in **Cerakote**, it's a handsome piece of industrial design that's meant to last forever.

![Mark Two Pen](https://s3files.core77.com/blog/images/1619911_81_134902_Kk5UFxPtK.jpg)
![Mark Two Pen](https://s3files.core77.com/blog/images/1619913_81_134902_LYoHz8jP9.jpg)
![Mark Two Pen](https://s3files.core77.com/blog/images/1619920_81_134902_P7OyNz0rH.jpg)
![Mark Two Pen](https://s3files.core77.com/blog/images/1619919_81_134902_7InCLABpB.jpg)

> "**Nothing extraneous.** Mark Two was designed to be minimal and beautiful. There are no logos or excess ornamentation, and the seam on the body (to unscrew and replace the refill) is nearly completely hidden by a post-polishing process. The cerakote sleeve has a slightly textured, matte finish, and the body is polished and smooth."

![Mark Two Pen](https://s3files.core77.com/blog/images/1619909_81_134902_QQhUKrxjk.jpeg)
![Mark Two Pen](https://s3files.core77.com/blog/images/1619905_81_134902_wZBF77hvG.jpg)

Capped, it's just **88mm (3.5")** in length; posted, it becomes **130mm (5.1")** long.

![Mark Two Pen](https://s3files.core77.com/blog/images/1619914_81_134902_xCzq2mfSK.jpg)

You can order it with or without a clip. I'd want it with the clip, to prevent it from rolling off of a desk, but the smooth variant might be better for those who **pants-pocket it**.

![Mark Two Pen](https://s3files.core77.com/blog/images/1619908_81_134902_DGjiPuXY6.jpg)

For ink, the Mark Two ships with a **Schmidt P8126 Mini refill**, which features a **0.6mm tip**. If you're not a fan of Schmidt (and I'm not), Studio Neat also offers a [**D1 Refill Adaptor**](https://www.studioneat.com/products/adapter-d1) that fits within the pen and will take any **D1-style refill**.

![Mark Two Pen](https://s3files.core77.com/blog/images/1619912_81_134902_E6SV05r5t.jpeg)

A nice tactile detail: When you cap it, "the body slides into the sleeve with a **satisfying magnetic closure**."

![Mark Two Pen](https://s3files.core77.com/blog/images/1619915_81_134902_5fKcrqXoZ.jpg)

The Mark Two comes in multiple colors.

![Mark Two Pen](https://s3files.core77.com/blog/images/1619906_81_134902_7nNvZrfCq.jpeg)

Lastly, the pen comes with the **Studio Neat Lifetime Guarantee**: "A no asterisks, no strings attached approach to standing behind our products," the firm writes. "Should anything need fixing in your Studio Neat product, we will repair or replace it, no questions asked. We are in it for the long haul, and are glad to have you along for the ride."

The Mark Two runs **$125 with the clip**, **$110 without**.

### My Gripe with Schmidt, for Refill Nerds:
My forever pen is a brass model designed by Karl Zahn and produced by Acme Studio. It takes a **Schmidt 888-F (0.6mm tip)** refill, and I'm surprised by how terrible they are: They start out blotchy, then gradually recede into an unpleasantly scratchy ink delivery that runs out quickly.

I write in a college-lined notebook daily, and on average found I was getting just **19 pages** out of each Schmidt, with the last five or so pages delivered scratchily.

I subsequently switched to **Pilot G2 refills**. They deliver ink smoothly and consistently from start to finish, and on average I get **43 pages** out of them. As a bonus, the cartridges are transparent (the Schmidts are opaque) so there's no guessing as to whether you're empty or just jammed. Lastly, the G2 refills cost less than the Schmidts (about **$1 vs. $1.40**).

Sketchers and writers, look around your desk: Could you never buy another pen? If your cup is filled with G2 rollerballs or disposable ballpoints, the answer is no. But some of us have "forever" pens where all we need to buy are the refills, and there's something satisfying about that. 

Meet the Mark Two: The Ultimate Forever Pen for Design Lovers

### The Architectural Marvels of Haarlem

One of the most striking features of Haarlem's skyline is the **37.6m-high dome** of the **Koepelgevangenis** (dome prison), formerly a prison from **1899 to 2016**. Initially designed to instill fear, this architectural wonder is now being reborn as a **creative arts hub**.

### A Grassroots Initiative

Opened as a cultural center in **2022**, the Koepel's transformation was spearheaded by the local community. Co-founder **Jacqueline van de Sande** states, "So many of us Haarlemers had been biking around the dome for years, but no one could go in. We needed to open it up."

### Inside the Dome

Upon entering, visitors are greeted by a **vast open space**, illuminated by sunlight filtering through the **16 original skylight windows**. The building now hosts a café, rented former cells, a podcast studio, art school ateliers, and even a cinema bar, all contributing to a vibrant atmosphere.

![A fresh start … Haarlem’s bustling panopticon.](https://i.guim.co.uk/img/media/5013730d5c115c19e6cfc1f01a1758a1dd54b984/0_0_4000_2667/master/4000.jpg?width=445&dpr=1&s=none&crop=none)

### The Dark History of Panopticon Design

The panopticon design, first envisioned by **Jeremy Bentham** in the **1700s**, aimed to create a sense of surveillance among prisoners. This concept has been criticized over the years for its inherent psychological terror, as noted by **Michel Foucault** who described it as a "laboratory of power."

### A New Life for the Koepel

After its closure, the Koepel briefly housed **Syrian refugees** before its transformation began. With the support of the Haarlem municipality, a **€25m renovation project** was initiated, which included adding windows and upgrading heating systems, significantly reducing costs.

### Future Plans for Other Panopticons

The success of the Koepel inspired plans for the **Arnhem** and **Breda** panopticons, which aim to create multi-functional spaces and cultural exhibitions. As **Bas van Dam** from Being states, "There’s an obligation to give new life to places like this."

### Cultural and Historical Significance

While the new arts hub provides job opportunities and attracts visitors, it also preserves the historical significance of the site. One exhibit highlights **Hannie Schaft**, a female resistance fighter executed during WWII, ensuring that the building's past is not forgotten.

![Locked up … art in the cells of The Koepel, Haarlem.](https://i.guim.co.uk/img/media/40e75e9368809599ab126832f8ef92edb7b37bf8/0_0_1918_3848/master/1918.jpg?width=445&dpr=1&s=none&crop=none)

### A Bright Future

The Koepel now welcomes up to **1,500 visitors daily** and aims to remain an accessible cultural space, prioritizing **cultural value** over commercial profit. As van Dam puts it, "You won’t want to leave."


They were built to instil fear. Now these giant domed jails, which date back to the 1700s, are being turned into creative centres – complete with cells for rent and escape rooms

Unveiling 2024's Top Logo and Rebranding Stories: What Captivated Readers the Most?

Summary:

A Look Back at 2024's Most Popular Logo Stories

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Other Latest News

Rediscovering Art Deco: The Glamorous Style Making a Comeback in Modern Design

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Discover the Future of Living: Pininfarina and AC Future Launch Transformable Homes at CES 2025

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Meet the Mark Two: The Ultimate Forever Pen for Design Lovers

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Other Latest News

Rediscovering Art Deco: The Glamorous Style Making a Comeback in Modern Design

Unlocking the Secrets of Jeremiah Brent's Transformative Design on Queer Eye

Revving Up Design: Inside Rivian's Bold R3 Model with Chief Design Officer Jeff Hammoud

Discover the Future of Living: Pininfarina and AC Future Launch Transformable Homes at CES 2025

Meet Jake Grewal: The Sensational Artist Blending Nature and Queer Desire

Meet the Mark Two: The Ultimate Forever Pen for Design Lovers

From Prison to Paradise: The Transformation of Netherlands' Panopticon Prisons into Vibrant Arts Hubs