Meta Marketing Manager

Company Overview LTF Digital is a leading digital marketing agency specialising in the medical aesthetics industry. We help clinics and practitioners connect with patients, build their brands, and grow their businesses through cutting-edge digital strategies. Our team is passionate about creating impactful campaigns and delivering measurable results. We offer a collaborative, dynamic, and remote-friendly work environment where your contributions will make a difference. Job Summary We're seeking a talented and results-driven Meta Marketing Manager to develop, implement, and manage our advertising campaigns across Meta platforms (Facebook, Instagram, WhatsApp, and Messenger). The ideal candidate will have a deep understanding of Meta's advertising tools, audience targeting, and analytics to drive lead generation, brand awareness, and overall business growth. This position is remote, offering flexibility and autonomy. Key Responsibilities

• Campaign Development & Execution: Design and execute innovative Meta advertising campaigns aligned with business objectives and tailored for the UK audience
• Audience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK on Meta platforms
• Budget Management: Strategically allocate and optimise advertising budgets to maximise ROI
• A/B Testing: Implement rigorous A/B testing methodologies to continuously improve campaign performance
• Data-Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on data
• Reporting: Prepare and present clear reports on campaign performance, highlighting successes, challenges, and key learnings
• Collaboration: Work closely with cross-functional teams (design, content, sales) to ensure campaign alignment and seamless execution

Requirements Qualifications

• Experience: Minimum of 2 years of proven experience in Meta advertising, with a demonstrable track record of success within the UK market
• Skills: In-depth knowledge of Meta Ads Manager, Power Editor, Facebook Business Suite, and relevant analytics tools
• Data Analysis: Strong analytical mindset with the ability to interpret and act on data insights
• Creativity: Ability to develop highly engaging ad copy and creative assets that resonate with a UK audience
• Adaptability: Stay updated on the latest Meta platform changes, emerging trends, and best practices in digital advertising within the UK
• Communication Excellent verbal and written communication skills
• Remote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environment

Preferred Qualifications/ Experience

• Minimum 2 years in a marketing agency or in-house marketing department
• Meta Blueprint certification (or similar)
• Experience with other social media advertising platforms (e.g., TikTok, Twitter, LinkedIn)
• Understanding of how all marketing channels (e.g., social media, email marketing) can impact campaign success KPIs
• Experience with landing page refinement/conversion
• Medical/Clinic based Marketing experience

Benefits

• Competitive salary commensurate with experience ranging from £27k to £32K PA - subject to a successful probation
• Comprehensive benefits package:

• 28 holiday days (excluding Public Holidays)
• Health insurance
• Team event away days
• Flexible working hours
• Pension contributions

• Opportunities for professional development