
Digital PR Production Manager - £40k+
Job Description
Posted on: April 29, 2025
The Role:
As our Digital PR Production Manager at Root, you will be working in one of the industries best Digital PR teams and overseeing a critical aspect of what makes our work widely recognised and successful.
This role involves leading the production side of our campaigns, managing our copywriters and data team to craft digital PR campaigns that have extremely strong methodologies that journalists at the worlds biggest publications can have faith featuring.
Here’s what you’ll be doing pretty much daily:
· Producing creative campaigns and content that the outreach team will use to generate client coverage in the world’s most read publications
· Overseeing concept feasibility, methodologies, research and copywriting for campaigns by using a variety of research methods including surveys, data studies, experiments, indexes and more
· Involved in personally developing the copy for campaigns and working with data to craft stories
· Reviewing the production teams work to ensure it maintains our standards and gives our clients the highest chances of success across all projects
· Ensuring our production is in line with each individual clients needs and delivered on time to avoid backlogs
· Understand digital PR ‘hooks’ to ensure our production is in line with what’s needed when our campaigns are in outreach to land coverage
· From time to time creating ‘reactive’ campaigns that land clients in authoritative media quickly
· Working directly with clients on projects and leading their accounts
· Contributing to the Root blog and resource materials
Benefits:
· This role is completely remote (we always have been and always will be), offering you the flexibility to save time and money permanently from commuting to balance your-life and time.
· Work from anywhere: as long as you maintain UK tax status, our employees have the option to work abroad for chunks of the year.
· Training and personal development is invested in from the get-go. Everyone has a generous training budget, as well as internal training on all the areas we cover as a business.
· Private healthcare is offered with subsidized Virgin gyms and various other benefits that you’ll receive when joining our company plan with Vitality (if desired).
· Flexible working hours, with start times to suit you but also in-line with our team and clients operating hours.
About Us:
What sets us apart? Unlike many agencies we've managed our growth sustainably, with local and global clients, and that's helped us avoid a ton of issues many 'fast growing' agencies have experienced. That's helped us build out tactics and processes we know work, whilst all being able to chip in with eachother's work - which is ultimately our secret sauce.
We pride ourselves on our transparency as an agency and the thinking that goes into everything we do. Our team produce amazing results – no exaggeration – every week, but we also fail. We’ve been in the industry long-enough to expect both sides of the coin, but we are constantly improving and that is why our client retention rate is sky-high.
We also ‘give a shit’ (corny but true) about our team, clients, freelancers, past relationships, etc. and that underpins our approach as a business. All decisions and even questions we haven’t asked ourselves yet are considered with outcomes for everyone in mind.
As an agency, we started officially in 2019 and already work on some of the largest SEO & Digital PR retainers in the industry. As a small ambitious company, you will be part of a growing team and a core part of how we develop as a business. We work with a range of clients, creating a wide range of diversified problems for us to solve.
Our company is focused on developing measurable returns to our clients and crafting some of the best content online to help them do so. Having already produced some of the most successful pieces of digital content, and with the ROIs to prove it, we want to continue pushing the boundaries of what makes good digital marketing. If you’ve got ideas on how we can do that, let’s chat.
Apply now
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