TikTok Creative Strategist & Media Buyer

About Us: We're a gold status TikTok Shop certified partner helping brands harness the power of TikTok to drive engagement and boost sales. Our services include affiliate marketing, content creation, and advertising tailored specifically for TikTok Shop. We work with leading brands to maximize their ROI on the platform through strategic campaigns and innovative approaches.

The Role: We're seeking a TikTok Shop Creative Strategist & Media Buyer who can wear multiple hats - identifying high-performing creative from existing assets, optimizing media campaigns, and developing affiliate strategies that drive measurable results. This role is perfect for someone who balances creative thinking with analytical prowess.

Key Responsibilities:Creative Strategy:

• Analyze existing Meta creative assets to identify the most promising videos for TikTok Shop campaigns
• Create clear, compelling briefs for affiliates that ensure authentic, high-performing content
• Research trending TikTok content and formulate new creative angles based on performance data
• Develop innovative affiliate marketing strategies that align with brand objectives and TikTok's unique ecosystem

Media Buying & Optimization:

• Set up, monitor, and optimize TikTok Shop ad campaigns to maximize ROI
• Analyze campaign metrics to identify performance trends and optimization opportunities
• Manage campaign budgets effectively across multiple client accounts
• A/B test different creative approaches and targeting strategies
• Make data-driven decisions to continuously improve campaign performance

Collaboration & Communication:

• Work closely with affiliates, internal teams, and clients to ensure seamless campaign execution
• Provide regular performance updates and strategic recommendations to clients
• Stay ahead of TikTok algorithm updates, trends, and best practices
• Serve as a subject matter expert on TikTok Shop advertising and affiliate marketing