Brand & Strategic Initiatives Lead

Role Overview:

As our Brand & Strategic Initiatives Lead, you will play a pivotal role in developing strategic partnerships, expanding brand visibility, and executing cross-industry campaigns. You’ll act as a bridge between the crypto world and traditional sectors, leveraging your strong network and expertise to create mutually beneficial collaborations. This position requires someone with a proven track record in partnership development, campaign management, and media relations—preferably with experience in mainstream media or similar high-impact environments.

Key Responsibilities:

1 Strategic Partnership Development

• Identify and engage potential partners across non-crypto sectors such as finance, technology, and digital media.
• Cultivate long-term relationships with key stakeholders in target organizations.
• Negotiate and formalize partnerships that align with our brand values and objectives.

2 Brand Awareness Expansion

• Represent the company at industry conferences, seminars, and workshops outside the crypto space to increase brand visibility.
• Oversee the creation of educational content (articles, whitepapers, webinars) targeted at traditional sectors.
• Build and maintain relationships with mainstream media outlets to secure coverage and feature stories that enhance brand recognition.

3 Campaign Ideation and Support

• Collaborate with internal creative teams to brainstorm and develop innovative campaigns that appeal to a broader audience.
• Design initiatives that highlight the intersection between the crypto space and traditional industries.
• Allocate resources effectively to ensure campaigns meet strategic goals.

4 Special Projects and Execution

• Launch special projects or campaigns in collaboration with our creative lab.
• Develop and implement a comprehensive brand awareness strategy during the trial period.

Requirements:

Experience:

• Minimum 5 years of experience in strategic partnership development, campaign management, or media relations.
• Proven success in managing high-impact projects or campaigns.
• Strong network outside the crypto sector, preferably within mainstream media or related industries.

Skills:

• Excellent negotiation and relationship-building skills.
• Strong understanding of branding principles and cross-industry dynamics.
• Ability to manage budgets and allocate resources efficiently.
• Fluent in English (both written and verbal).

What We Offer:

• Opportunity to shape the future of our brand and its presence in traditional sectors.
• Competitive compensation package.
• Flexible work arrangements (remote-friendly).
• Chance to work with a dynamic and innovative team.

If you’re passionate about building bridges between industries, driving brand growth, and executing impactful strategies, we’d love to hear from you!