Summary:
1920s marked a transformation in typography and graphic design.
The term ‘graphic design’ was coined by William Addison Dwiggins in 1922.
Bauhaus movement established graphic design as a profession.
The New Typography movement rejected classical typographic rules.
Explore iconic typefaces that inspire modern design projects.
The 1920s: A Golden Era for Typography
The 1920s marked a significant transformation in typography and graphic design. During this decade, the term ‘graphic design’ was first introduced by William Addison Dwiggins in 1922 to describe his innovative book design process that combined typesetting, illustration, and design. With the conclusion of WWI, the Bauhaus movement emerged, establishing graphic design as an academic discipline and profession. The Art Nouveau curves evolved into the geometric forms of Art Deco, leading to a new era of artistic expression.
Towards the decade's end, the New Typography movement, championed by designer Jan Tschichold, rejected classical typographic symmetry, paving the way for limitless possibilities in composition and communication.
Iconic Typefaces of the 1920s
Let’s delve into some of the most iconic typefaces of this vibrant decade, selected by typographers, designers, and industry experts. These typefaces not only reflect the artistic spirit of the 1920s but also inspire modern design projects. For further inspiration, explore the best typography of the decade series and the type trends to watch in 2025.
Image credit: A M Cassandre
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