Head of Brand

Business Unit: Group Retail

💰: Individual Match DOE + red-hot benefits🔥🎁

📍: UK Remote with travel to a Hub when required

📑: Permanent

Live up to your potential. Live a life more Virgin.

Our Team🫶

At Virgin Money, we do banking differently. Our brand is at the heart of everything we do, and our team is passionate about delivering bold, customer-centric, and innovative brand experiences that challenge the status quo. We believe in pushing boundaries, making meaningful connections, and bringing the Virgin spirit to life.

We’re a team of strategists, creative thinkers and brand guardians who aren’t afraid to shake things up. We work collaboratively to build a brand that is distinctive, dynamic, and deeply connected to our customers. As Head of Brand, you’ll be responsible for shaping and driving Virgin Money’s brand strategy, taking the brand to market in a way that accelerates the acquisition of new customers at the same time as priming existing customers for the eventual move to Nationwide. You’ll lead a high-performing team, working across brand positioning, creative development, customer experience, and brand partnerships to strengthen our market presence and emotional connection with customers.

What you’ll be doing🌟🤩

• Owning the Virgin Money brand strategy and plan, fully leveraging the equity of the Virgin mother-brand, evolving Virgin Money’s brand promise and driving consideration for the brand – with a view to transitioning to Nationwide over the next 4 to 6 years.
• Key to leading on the transition of the Virgin Money Brand into the Nationwide Group and the delivery of the rebrand and migration plan.
• Leading cross-functional teams to ensure alignment and integration of the brand strategy across proposition and product development, experience design, service and operations.
• Driving the design and delivery of disruptive and distinctive multi-channel and full-funnel Brand campaigns which step-change demand for the brand and deliver against brand and sales outcomes across retail banking, credit cards and business banking.
• Shaping and directing external agency partnerships to fast-track best-in-class campaigns & content.
• Establishing a brand management centre of excellence as custodian of the brand, building distinctive ownable assets across formats.
• Driving a customer-first approach to enterprise-wide content across all customer touchpoints, to deepen engagement, dialogue and trust with target and existing customers.
• Developing and delivering an ongoing programme of activity that activates the Brand both internally and externally, ensuring the core Brand Promise is delivered consistently across all colleague and customer interactions.
• Utilising deep customer insight, market trends, competitive landscape and an understanding of changing customer behaviour to inform, assess and modify Brand Marketing activity.

We need you to have🔑✨

• A brand leader with experience in brand strategy, rebranding and migration.
• A deep understanding of brand development, creative strategy, and customer engagement.
• A track record of delivering impactful brand campaigns and experiences.
• Strong Senior leadership and stakeholder management skills with experience in influencing at Board and C-suite level
• Extensive understanding of brand, marketing and content effectiveness, principles and tools with a zest for experimentation and continuous learning.
• A challenger mindset – someone who thinks differently and pushes boundaries.
• Passion for the Virgin brand and the Nationwide brand, and all that they stand for.

Red Hot Rewards🔥🎁

• Generous holidays - 38.5 days annual leave (including bank holidays and prorated if part-time)​ plus the option to buy more.
• Up to five extra paid well-being days per year​.
• 20 weeks paid, gender-neutral family leave (52 weeks in total) for expectant parents and those looking to adopt.
• Market-leading pension.
• Free private medical cover, income protection and life assurance.
• Flexible benefits include Cycle to Work, wellness and health assessments, and critical illness.

And there's no waiting around, you'll enjoy these benefits from day one.

Feeling insatiably curious about this role? If we’re lucky to receive a lot of interest, we may close the advert early and would hate you to miss out.

We're all about helping you Live a Life More Virgin, so happy to talk flexible working with you🤝.

Applications Close: 28 Feb 2025 (11.55pm GMT)