Fashion Advertising Specialist

Hello everyone!

I’m looking for a Meta Ads & digital strategy consultant to help structure and optimize SM Studios' launch campaign. I have all the creative content ready (high-quality short films, editorial shots, BTS footage), but I want to ensure the ad spend is maximized for both engagement and conversions.

About the Role

The consultant’s main role is to develop a performance-driven ad strategy tailored for a premium streetwear brand launching its first collection. This includes:

• Planning & optimizing Meta Ads to reach the right audience and drive sales.
• Structuring a content-driven ad funnel (leveraging storytelling & brand identity).
• Analyzing and improving ROAS (Return on Ad Spend).
• Providing guidance on budget allocation & campaign testing.What’s Needed for Success

To make this campaign work, the consultant should have:

• Proven experience in fashion/luxury brand advertising.
• A deep understanding of Meta Ads, retargeting strategies, and audience segmentation.
• Experience with premium streetwear or niche brands—not just mass-market eCommerce.
• Ability to optimize ad creatives & messaging for maximum impact.
• Strong analytical skills to track performance & suggest adjustments.

How This Fits into the Bigger Picture

SM Studios is not just a clothing brand, but a cultural statement blending Italian heritage with East London’s street scene. Ads shouldn’t feel generic—they need to be positioned like a movement, not just a product push. The consultant will play a key role in ensuring every pound spent drives real engagement and sales.

Let me know if you’d be interested in discussing further. Looking forward to your thoughts!

Best,

Samuel Martini