Brand Design Lead

The Lead Brand Designer will shape Optimism’s visual identity, ensuring our brand and product stories are communicated clearly and compellingly. This role blends leadership with hands-on design work, driving high-impact marketing campaigns, evolving our brand library, and developing scalable design systems.

As a key creative partner to the Chief Growth Officer, you’ll collaborate cross-functionally to craft landing pages, campaign assets, and design kits that enhance engagement. You’ll manage contractors and FTE designers, providing both strategic direction and hands-on execution.

Thriving in ambiguity, you’ll move quickly, take candid feedback well, and work autonomously while maintaining brand integrity. This is a unique opportunity to define the visual language of a leading blockchain ecosystem and help scale Optimism’s presence in Web3.

What are the role responsibilities?

• Visualize product stories in collaboration with the Chief Growth Officer
• Develop modular Design Kits for high-output marketing campaigns
• Create and maintain landing pages that align with brand strategy
• Evolve and manage Optimism’s Brand Library for consistency and scalability
• Lead and contribute to design execution, balancing strategy with hands-on work
• Oversee contractors and FTE designers, ensuring high-quality output and efficiency

What skills do you bring?

• Strong design fundamentals: mastery of layout, typography, and negative space for compelling visuals
• Marketing collaboration: experience designing assets that align with campaigns and drive engagement
• Brand adaptability: work within guidelines while evolving and maintaining consistency across touchpoints
• Illustration skills: ability to translate concept illustrations into vector assets
• Proficiency with design tools: expert in Adobe Creative Suite and Figma
• Creative leadership: manage contractors and FTE designers while maintaining high design standards
• Thrives in ambiguity: comfortable making design decisions with incomplete information
• Takes candid feedback well: iterates quickly based on constructive criticism
• Operates with creative autonomy: moves fast while maintaining brand integrity
• 3+ years of visual design experience: background in brand or marketing design
• Bonus: Web3 experience: familiarity with Ethereum and decentralized ecosystems

What You'll Like About Us

• We take care of our employees with competitive compensation and benefits.
• We take pride in the accomplishments of our teammates and support each other in doing the best work of our careers.
• Our team is a diverse group of people from varied backgrounds. We cherish our eclecticism and consider it a great strength.
• We’re fully remote, deeply engaged, highly skilled, and like to have fun.
• We think long-term. Our founders have been scaling Ethereum since 2015.