SEO Specialist

Our mission and where you fit in At Employment Hero, we’re an ambitious bunch of people on a mission to make employment easier and more valuable for everyone. Since our inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 450,000 businesses globally, with 3 million+ users on the platform. We have no plans to slow down. There’s never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let’s see if we could be a match! What your days might look like As our SEO Specialist, you will be working with the Global SEO Manager in order to drive the global SEO strategy and ensure its timely delivery and execution to meet business goals across Australia, NZ, UK and Canada. Ideally we are looking for someone currently working at a fast-paced digital agency, B2B SaaS or B2B/B2C marketplace business in a pure SEO specialist or technical SEO specialist role. As our SEO Specialist you'll:

• Drive the growth of our SEO channel - work with the Global SEO Manager to develop and execute the delivery of the global SEO strategy.
• Conduct regular audits of our websites in order to diagnose technical SEO issues, and work with other SEO coordinators and the product/engineering team to fix these.
• Efficiently work on the execution of SEO strategies and collaborate with cross-functional teams, and freelancers to ensure successful implementation.
• Manage on-page, technical SEO and off-page SEO strategies by working on on-page optimisations and with the content team to ensure our content has been optimised for SEO.
• Work on new systems and processes that leverage tools and AI to automate SEO tasks and projects including audits, keyword research, site crawls, backlink acquisition and their implementation plans.
• Collaborate with our PR and content team to brainstorm new content ideas, conduct keyword research, produce content briefs and ensure our quarterly content plans have SEO first in mind.
• Create new landing pages that are SEO optimised and work with design and conversion teams to ensure best UX/UI/conversion principles are followed.
• Coordinate link building strategies with the SEO and PR teams through outreach including prospecting and building relationships with content editors and journalists.
• Drive the reporting and analytics for the global SEO channel. Regularly monitor Google Analytics 4, Google Search Console, Ahrefs and SEMRush for traffic fluctuations and insights.
• Keep an eye on new and upcoming SEO trends, Google Algorithm updates, platforms and platform features to drive strategy.

What you will bring

• Degree qualified in Business, Science, Marketing, Computer Science (Technical degrees are welcome too)
• Ideally you have 2-3 years experience in SEO, content marketing backgrounds are welcome but with solid SEO experience that includes technical SEO and strategy.
• A self-starter. Someone proactive who takes initiative when solving problems and finding new solutions.
• An analytical and critical thinker, with great attention to detail.
• Extremely good at time management, must be very organised and used to working under pressure with project management tools, ideally in a remote environment.
• Able to document SOP processes and work with other Web/SEO coordinators to execute on all SEO aspects: on-page, technical and off-page.
• Thinks outside the box, and enjoys finding ways to make processes more efficient, through automation and AI.
• A very strong communicator, who is not afraid to communicate with stakeholders in order to come up with the best solution. Comfortable and confident explaining your ideas, taking briefs, and seeing projects through to completion.
• Used to (or embrace) working in a fast-paced environment. We like to be efficient and move fast with projects.
• Able to work independently and to agreed deadlines with minimal supervision.
• Feeling confident deep-diving into the data and taking a data-driven approach to decisions. Must love spreadsheets and formulas.
• Not afraid of writing, editing or optimising content.
• Data literate and comfortable with Excel, Google Sheets, pivot tables, VLOOK UP etc.
• Knowledge of Wordpress, AI writing tools, SGE, Hotjar, Mixpanel, Google Analytics 4, Google Search Console, Google Tag Manager, Google Looker Studio, Ahrefs or SEMRush. Project management tools: Asana, Confluence, Jira etc.
• Agency or B2B SaaS/B2C marketplace experience is highly preferred. Knowledge of programmatic and/or product-led SEO is a big plus!
• Interest in UX/UI design principles is a plus.
• Bonus If you have worked with AI and SGE (Search Generative Experience).
• 2nd Bonus if you have knowledge of HTML, CSS and JS.

Experience is important, but for us the biggest measure of success is people who can live and breathe The EH Way of working. Show us what you can bring to the table, and we’ll empower you to let your talents shine. The EH Way The EH Way is how we describe our culture at Employment Hero and how we all operate. It is our DNA. You can read all about it on our careers page: https://employmenthero.com/careers/ In short, you’ll love working with us if:

• Revolutionising employment gets your heart racing.
• You thrive on the flexibility (and responsibility) of a remote-first business.
• Our values align, and shape how you show up every day.
• You love the dynamic pace of a startup, are driven by innovation, and enjoy working with other smart people.

Plus, you’ll get to enjoy a number of great perks, including:

• A generous budget for your home office.
• Cutting-edge tools and technology.
• Reward and recognition programs - because great work should be recognised and rewarded.
• Cashback offers and discounts on popular brands through our app.
• Employee Share Option Program: be an owner of Employment Hero.
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam, Bali and are excited to meet in Dubai in 2025.

Are we a match? Think we're the right match for you? Fantastic! Click 'Apply' and our talent team will reach out with the next steps. At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: https://employmenthero.com/legals/applicant-policy/ Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.