Global SEO Manager - Remote

Our mission and where you fit in At Employment Hero, we’re an ambitious bunch of people on a mission to make employment easier and more valuable for everyone. Since our inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 450,000 businesses globally, with 3 million+ users on the platform. We have no plans to slow down. There’s never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let’s see if we could be a match! What your days might look like As our Global SEO Manager, you will be in a managerial but also hands-on role where you will own and develop the global SEO strategy and ensure its timely delivery and execution to meet business goals across Australia, NZ, UK and Canada. This includes day-to-day SEO activities from developing new processes, tech audits, keyword research, content brief creation and optimisation to link building. We are looking for someone strategic who thinks outside the box and can come up with new solutions to automate existing processes/tasks that may be manual in nature. We need someone who will live and breathe the EH way, manage stakeholders tactfully and proactively come up with new ways for us to win in SEO. As our Global SEO Manager you'll:

• Own the growth of our SEO channel - work with the Website & Organic Growth Lead and other SEO specialists to develop and execute the delivery of the global SEO strategy.
• Set a clear growth vision/roadmap with KPIS and requirements that are customer/persona-focused.
• To educate and evangelise SEO effectively across our business and within cross-functional teams including product, engineering, PR and content.
• Manage and mentor a team of 3-4 SEO specialists across different geographies. Ensuring that SEO is implemented correctly and in a timely manner i.e. not being afraid of jumping into our CMS and fixing copy if needed.
• Conduct regular audits of our websites in order to diagnose technical SEO issues, and work with other SEO specialists and the engineering team to fix these.
• Oversee the execution of SEO strategies by coordinating these with direct reports, cross-functional teams, and freelancers to ensure successful implementation.
• Create new systems and processes that leverage tools and AI to automate SEO tasks and projects including audits, keyword research, site crawls, backlink acquisition and their implementation plans.
• Work with our PR and content team to brainstorm new content ideas, conduct keyword research, produce content briefs and ensure our quarterly content plans have SEO first in mind.
• Collaborate with the web and conversion team in the creation of new landing pages that are both SEO and CRO optimised to ensure best UX/UI/conversion principles are followed.
• Create a backlink strategy and manage team members for its delivery, from outreach including prospecting and building relationships with journalists and content editors to build new links.
• Drive the reporting and analytics for the global SEO channel. Regularly monitor Google Analytics 4, Google Search Console, Ahrefs and SEMRush for traffic fluctuations and insights. Report on SEO results verbally and regularly to the business.
• Keep an eye on new and upcoming SEO trends, Google Algorithm updates, platforms and platform features to drive strategy.

What you will bring

• Direct experience as an SEO Manager/Lead for the last 4-5 years, including managing a team of SEOs.
• Proven experience in owning SEO as a key acquisition channel (main business driver), with a focus on growing enterprise and B2B SEO for large commercial websites with thousands or millions of pages, complex website structures and several stakeholders.
• Expertise in setting a clear vision, defining KPIs, and driving organic traffic and leads.
• Demonstrable expertise in developing and handling complex enterprise SEO strategies from developing content cluster hubs across various regions, site architecture, crawl optimisation and programmatic SEO; and working with cross-functional teams for the delivery of these.
• A self-starter. Someone proactive who takes initiative when solving problems and finding new solutions.
• An analytical and critical thinker, with great attention to detail.
• Extremely good at time management, must be very organised and used to working under pressure with project management tools, ideally in a remote environment.
• Able to document SOP processes and train your team to execute on all SEO aspects: on-page, technical and off-page.
• Thinks outside the box, and enjoys finding ways to make processes more efficient, through automation and AI.
• A very strong communicator, who is not afraid to communicate with stakeholders in order to come up with the best solution. Comfortable and confident explaining your ideas, taking briefs, and driving brainstorming sessions.
• Used to (or embrace) working in a fast-paced environment. We like to be efficient and move fast with projects.
• Able to work independently and to agreed deadlines with minimal supervision.
• Feeling confident deep-diving into the data and taking a data-driven approach to decisions. Must love spreadsheets and formulas.
• Data literate and comfortable with Excel, Google Sheets, pivot tables, VLOOK UP etc.
• Knowledge of Wordpress, AI writing tools, SGE, Hotjar, Mixpanel, Google Analytics 4, Google Search Console, Google Tag Manager, Google Looker Studio, Ahrefs or SEMRush. Project management tools: Asana, Confluence, Jira etc.
• Agency or B2B SaaS/B2C marketplace experience is highly preferred. Knowledge of product-led SEO is a big plus!
• Interest in UX/UI design principles is a plus.
• Bonus If you have worked with AI and SGE (Search Generative Experience).
• 2nd Bonus if you have knowledge of HTML, CSS and JS.

Experience is important, but for us the biggest measure of success is people who can live and breathe The EH Way of working. Show us what you can bring to the table, and we’ll empower you to let your talents shine. The EH Way The EH Way is how we describe our culture at Employment Hero and how we all operate. It is our DNA. You can read all about it on our careers page: https://employmenthero.com/careers/ In short, you’ll love working with us if:

• Revolutionising employment gets your heart racing.
• You thrive on the flexibility (and responsibility) of a remote-first business.
• Our values align, and shape how you show up every day.
• You love the dynamic pace of a startup, are driven by innovation, and enjoy working with other smart people.

Plus, you’ll get to enjoy a number of great perks, including:

• A generous budget for your home office.
• Cutting-edge tools and technology.
• Reward and recognition programs - because great work should be recognised and rewarded.
• Cashback offers and discounts on popular brands through our app.
• Employee Share Option Program: be an owner of Employment Hero.
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam, Bali and are excited to meet in Dubai in 2025.

Are we a match? Think we're the right match for you? Fantastic! Click 'Apply' and our talent team will reach out with the next steps. At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: https://employmenthero.com/legals/applicant-policy/ Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.