Vice President, B2C Marketing

Application Deadline: 1 December 2025 Department: Marketing Location: UK DescriptionAbout us We are Digital Science and we are advancing the research ecosystem. We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Our flagship B2C product, Overleaf, is the world’s leading scientific writing platform, trusted by more than 20 million users globally. Alongside Writefull (AI writing assistant) and ReadCube Papers (literature management), we are shaping the digital research stack for the modern scientific workflow. Want to join us? Your new role - This Vice President, B2C Marketing role is a critical leadership position focused on driving global marketing for Digital Science's B2C portfolio, including products like Overleaf, Writefull, and ReadCube Papers. The successful candidate will be responsible for MAU growth, improving conversion across the user funnel, and ensuring brand clarity and performance across the global product suite. This role reports to the SVP of Marketing and involves close collaboration with cross-functional leaders in Product, Design, Data, and Sales. This role is a UK, remote based position. What You’ll Be Doing

• Own and execute the global B2C marketing strategy focused on MAU, engagement, and revenue growth
• Lead cross-functional marketing execution (both internally and/or working with external agencies) across acquisition, onboarding, lifecycle, and brand
• Bring deep experience across the full marketing mix, including SEO, paid search, social, LLM/search optimization, email and lifecycle marketing, content strategy, website optimization, influencer and community campaigns, partnerships, and events.
• Design and manage the marketing budget against revenue and user growth objectives, with clear KPIs at the channel level to guide investment and performance optimization.
• Define personas, refine positioning, and translate value propositions into effective messaging
• Oversee GTM strategy for pricing, packaging, and product launches
• Optimize website, content, and communications for clarity, conversion, and impact
• Collaborate closely with Product, Customer, and RevOps to align roadmaps and measure outcomes

What You’ll Bring To The Role

• 15+ years in consumer-facing marketing, ideally in a digital product, subscription, or content business
• Proven experience scaling MAU and recurring revenue through full-funnel marketing programs
• Strong leadership across brand, performance, lifecycle, and content strategy
• Demonstrated success driving alignment across product, data, and commercial teams
• Global marketing experience preferred
• Bachelor’s degree required; MBA or equivalent a plus

Don't worry if you don't meet every qualification—let us be the judge! Studies show that many qualified candidates from under-represented groups hesitate to apply unless they meet every single requirement. We are dedicated to building a diverse and inclusive team and strongly encourage you to submit your application. Living our Values We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective. The Talent We Secure Is Fundamental To Us Achieving Our Vision And Our Growth Plans. The Values We Live By Are We are brave in the pursuit of better We are collaborative and inclusive We are always open-minded We are from and for the community At Digital Science, our vision is to see research flow seamlessly – trusted, collaborative, and accessible – fueling breakthroughs that push humanity forward. This ambitious mission is one we achieve together, by enabling open, collaborative, inclusive research. We firmly believe that to truly innovate and solve the complex challenges faced by our customers, from researchers and universities to funders and publishers, we need diverse perspectives, experiences, and ideas. A rich mix of voices drives quality insights, fosters enhanced collaboration, and ultimately pushes knowledge forward more effectively. As an equal opportunity employer, we are committed to building and nurturing a workplace where every individual feels valued and belongs. All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Beyond recruitment, we strive to cultivate an environment where inclusivity is woven into the fabric of our culture, enabling everyone to be their best self and do their best work.