Product Marketing Manager

Title: Product Marketing Manager – Growth

Department: Marketing

Hiring Manager: Beth Mackinnon (Head of Marketing)

Location: Australia or United States (remote)

We are seeking a data-driven, customer-obsessed Product Marketing Manager to join our fast-growing team at CTC. Reporting to the Head of Marketing, you will focus on turning sign-ups into paying customers through strategic onboarding, in-app messaging, email nurture campaigns, and viral growth loops. You will play a pivotal role in driving product-led growth and accelerating adoption, with a particular focus on creating seamless user journeys that encourage engagement and referrals.

If you’re excited by the challenge of shaping product-led strategies in the fast-moving world of crypto, this role is for you.

About Crypto Tax Calculator

Founded in Sydney, Australia,with staff around the globe, CTC celebrates a remote-first, async culture where flexibility is encouraged, autonomy is celebrated, and cross-team collaboration is highly valued.

Backed by Australia’s largest VCs, Crypto Tax Calculator (CTC) is a fast-growing, seed-stage organisation with hundreds of thousands of loyal customers across twenty-two countries. Founded in 2018 by brothers Shane and Tim Brunette, CTC is on a mission to help people around the world understand their tax obligations better with simple, easy-to-use tools to help identify, track, and organise their crypto.

Key responsibilities

• Onboarding & activation: Define and implement end-to-end onboarding strategies that convert new sign-ups into active users and paying customers.
• Feature release management and product comms: Collaborate with product leads to communicate new features to right-fit customers in a timely manner.
• Product-led growth: Identify and execute growth hacks or experiments that drive measurable improvements in key product metrics (e.g., sign-up to purchase rate, retention, referrals).
• Adoption & engagement: Develop lifecycle marketing campaigns that keep users engaged, informed, and satisfied at every stage of their journey. Work closely with the Product team to implement in-app prompts, tooltips, and feature announcements to drive feature adoption.
• Cross-functional collaboration: Collaborate with Marketing, Design, Development, and Customer Support teams to create cohesive messaging across multiple channels.
• Connect customer value with commercial objectives: Provide product marketing insights to influence feature prioritisation, product roadmaps, and go-to-market strategies.
• Analytics & reporting: Set up, monitor, and analyse key growth metrics to inform decision-making and track success across experiments.

What we look for in you

• 3–5 years of experience in a Product Marketing or Growth Marketing role, preferably in SaaS.
• Proven track record in growth marketing initiatives, including onboarding, nurture campaigns, and product-led growth strategies.
• Experience working with marketing automation tools (e.g., Ortto, HubSpot) and in-app messaging tools (e.g., Intercom) to drive customer engagement.
• Strong analytical mindset with the ability to interpret complex data sets and develop actionable insights.
• Understanding of viral loops and customer referral strategies.
• Excellent communication and stakeholder management skills, with the ability to work cross-functionally in a remote-first environment.
• Passion for cryptocurrency or technology trends.
• Self-starter with high levels of autonomy, accountability, and curiosity.

Reasons you would want to join CTC

• VC-backed, fast-growing SaaS company.
• Fun, supportive culture within a remote-first environment.
• Flexible work hours – we don’t care when or where you work, as long as results are delivered.
• Async-first – only one internal meeting day per week, so you can actually get work done.
• A high-performing team that values learning, innovation, and collaboration.

Please note that a background check and employment verification will be required for this position. We may obtain one or more background screening reports about you, solely for employment purposes.